About Us

THREADS OF TEHZEEB

In the heart of Lucknow, where time lingers in courtyards and tehzeeb flows like poetry, lives a craft that has whispered stories for centuries: Chikankari.

Priyanka Oswal Chikankari is born of that whisper.
Of the soft rustle of muslin draped around the Begums of Awadh.
Of moonlit soirées in the nawabi courts, where grace spoke louder than grandeur.
Of hands that embroidered not just fabric, but emotion.

Each piece we create carries a trace of that old-world allure, intricate, delicate, and impossibly timeless.
Handcrafted by skilled artisans, our chikankari is an ode to devotion, every stitch a prayer, every motif a memory.

We craft for those who find beauty in restraint, luxury in legacy, and elegance in detail.
Because at Priyanka Oswal Chikankari, we believe that true beauty is never loud. It’s felt in the stillness of something handmade, something heartfelt.

Priyanka Oswal

The journey of Priyanka Oswal Chikankari began in 2002, born from Priyanka's quiet yet unwavering love for the purity of hand craftsmanship. What started as a personal admiration for the grace of Chikankari soon grew into a purpose far larger than herself—to revive a fading craft, to honour the artisans who safeguard it, and to create a space where women could find strength, dignity, and opportunity through their skill.

Over the years, Priyanka has worked closely with clusters of women artisans across Lucknow, nurturing an environment where traditional talent is celebrated and empowered. For her, every piece is not just embroidered—it is lived, carrying stories of perseverance, heritage, and generational artistry.

Guided by her belief in slow fashion and the sanctity of handmade work, Priyanka curates each creation as a treasured heirloom, bridging age-old Awadhi traditions with contemporary luxury. Through her brand, she hopes to ensure that this timeless craft not only survives, but flourishes—touching lives, uplifting communities, and continuing to inspire for generations to come.